Following a long-awaited campaign
Posted: Sat Jan 18, 2025 4:59 am
with original and humorous advertising , they became an object of desire, even being more expensive than the old model.
The distribution also underwent a major change.
Colours, models and sizes were chosen according to the public in the area. They invested in a colourful and quality display, where the pair was placed, ready to be paraded on the feet of the clients.
The result was exponential growth , which even led the company to albania phone number resource create an area specifically focused on foreign trade.
And today, the sandal continues to occupy the status of a typical Brazilian shoe, with various stores spread across the country.
What's more, around the world…
Now let's go back to our situation: it would not have been enough for Havaianas to simply create colorful sandals (Product) , with a new value table (Price), invest in a distribution and sales dynamic (Place) or make fun and colorful commercials (Promotion).
The distribution also underwent a major change.
Colours, models and sizes were chosen according to the public in the area. They invested in a colourful and quality display, where the pair was placed, ready to be paraded on the feet of the clients.
The result was exponential growth , which even led the company to albania phone number resource create an area specifically focused on foreign trade.
And today, the sandal continues to occupy the status of a typical Brazilian shoe, with various stores spread across the country.
What's more, around the world…
Now let's go back to our situation: it would not have been enough for Havaianas to simply create colorful sandals (Product) , with a new value table (Price), invest in a distribution and sales dynamic (Place) or make fun and colorful commercials (Promotion).