Greater marketing potential
Posted: Sat Jan 18, 2025 4:50 am
With multiple pages and blog posts, it’s much easier to drive traffic to a multi-page website. Through social media posts and search and social ads, you can create content around targeted keywords. You can target different customer segments to drive visitors to specific pages.
For example, the IKEA website could use one set of ads to attract people interested in kitchenware, while another set of ads targets people who need bedroom appliances. The more content you share, the more attention your business will receive.
Disadvantages of multi-page websites
Then again, nothing is perfect, not even multi-page websites. That’s why you might still want to opt for a single-page website.
Ongoing maintenance
The larger your website, the more laborious and time-consuming it is to maintain. This includes paying attention to the following elements:
content
Search Engine Optimization
Plugins and Integrations
Safety
Internal Links
Clean Code
Optimize images
Individual product pages
These are the things you need to focus on in order to create a user-friendly website.
Mobile-Friendliness
Multi-level menus and multiple pages can result in a poor mobile experience, especially if the site is not optimized for responsive design.
When choosing a multi-page design, it’s important to pick a responsive theme that can adapt to any display, no matter the size. It’s worth using a website builder that has multiple screen size options. Other website builders allow testing the template on different device screens to check how it displays. You can also run it through Google’s Mobile-Friendly Test tool to see how the site performs on smaller screens.
User distraction
Multi-page websites are built for exploration, encouraging visitors to canada b2b leads head over to learn more about a business through menu links and calls to action.
This is great for keeping people on your site, but not so great if you’re trying to keep them focused on one topic or guide them to a certain action. Traditional navigation means you’ll always be trying to grab your reader’s attention.
Bounce rate may be high
Bounce rate is a term used to describe the percentage of visitors who leave a website after viewing one page. For a single-page website, this is not a problem because there is only one page to view. But for a multi-page website, a high bounce rate indicates a problem.
The larger your website, the more likely it is that there will be issues that lead to a high bounce rate. These include:
For example, the IKEA website could use one set of ads to attract people interested in kitchenware, while another set of ads targets people who need bedroom appliances. The more content you share, the more attention your business will receive.
Disadvantages of multi-page websites
Then again, nothing is perfect, not even multi-page websites. That’s why you might still want to opt for a single-page website.
Ongoing maintenance
The larger your website, the more laborious and time-consuming it is to maintain. This includes paying attention to the following elements:
content
Search Engine Optimization
Plugins and Integrations
Safety
Internal Links
Clean Code
Optimize images
Individual product pages
These are the things you need to focus on in order to create a user-friendly website.
Mobile-Friendliness
Multi-level menus and multiple pages can result in a poor mobile experience, especially if the site is not optimized for responsive design.
When choosing a multi-page design, it’s important to pick a responsive theme that can adapt to any display, no matter the size. It’s worth using a website builder that has multiple screen size options. Other website builders allow testing the template on different device screens to check how it displays. You can also run it through Google’s Mobile-Friendly Test tool to see how the site performs on smaller screens.
User distraction
Multi-page websites are built for exploration, encouraging visitors to canada b2b leads head over to learn more about a business through menu links and calls to action.
This is great for keeping people on your site, but not so great if you’re trying to keep them focused on one topic or guide them to a certain action. Traditional navigation means you’ll always be trying to grab your reader’s attention.
Bounce rate may be high
Bounce rate is a term used to describe the percentage of visitors who leave a website after viewing one page. For a single-page website, this is not a problem because there is only one page to view. But for a multi-page website, a high bounce rate indicates a problem.
The larger your website, the more likely it is that there will be issues that lead to a high bounce rate. These include: