Benefits of Transactional Messaging
Posted: Sat Dec 21, 2024 4:36 am
Vital messages. Send an SMS to confirm registration in the online store or a new account in the application. This is a kind of congratulations to new clients and assurance that you are ready to maintain a partnership. They facilitate the relationship between the business and the customer.
Confirmation of the order. People shopping online want instant order con iraq database telegram firmations. Therefore, transactional SMS is the best choice to report it immediately.
Two-factor authentication. Increasing the level of security of personal data through SMS has become the standard for privacy protection programs. For example, Google Mail will notify you via a two-factor authentication message (2FA) when you sign out of another device.
Of course, this is not the whole list of applications for transactional messages. It is worth considering the type, size, industry of business, and purpose of business communication. Depending on the requirements and goals, there may be several options for using short messages, but do not confuse informational text messages with promo.
Promotional vs. Transactional Messages: What’s the Difference
Let's see the difference between promotional and transactional SMS, so you can better understand what they are and won’t mix them up. Promotional messages are sent to attract users to sales, seasonal discounts, new product collections, etc. That is the alert for marketing purposes, not logistical ones.
Transactional messages may be called “important” messages as they are characterized by request confirmation, password reset, delivery update, and so on. Let's take a closer look at the types of messages customers want to receive on time:
OTP-in messages. Maximize the security of your platform through transactional SMS with One-Time Passwords. Through such messages, you can make an entrance, payment, and other personal actions required from the user.
Messages to keep informed. For example, a customer has ordered a product from you. You inform the client throughout the journey from order to delivery about what is happening: confirmation, packaging, delivery, invoice number, and the notification that goods have arrived at the address.
Booking confirmation/cancellation. SMS messages have proven to be a reminder of an event, a hotel reservation, a trip, and visiting various services (dentist, beauty, fitness).
Consent Mechanism For Promotional And Transactional Messages
All notification channels require consent from the user. For push notifications, this is permission on iOS or Android devices. Promotional emails should comply with GDPR. In turn, consent for receiving promotional and transactional communications differs from other channels. Technically, the user signs permission to receive text messages with the program through a mobile connection.
The main advantage of important communication is that it's fast (the text is read on average up to 90 seconds) and convenient (most people always have their phone at hand). Also, for businesses, transactional SMS are
Confirmation of the order. People shopping online want instant order con iraq database telegram firmations. Therefore, transactional SMS is the best choice to report it immediately.
Two-factor authentication. Increasing the level of security of personal data through SMS has become the standard for privacy protection programs. For example, Google Mail will notify you via a two-factor authentication message (2FA) when you sign out of another device.
Of course, this is not the whole list of applications for transactional messages. It is worth considering the type, size, industry of business, and purpose of business communication. Depending on the requirements and goals, there may be several options for using short messages, but do not confuse informational text messages with promo.
Promotional vs. Transactional Messages: What’s the Difference
Let's see the difference between promotional and transactional SMS, so you can better understand what they are and won’t mix them up. Promotional messages are sent to attract users to sales, seasonal discounts, new product collections, etc. That is the alert for marketing purposes, not logistical ones.
Transactional messages may be called “important” messages as they are characterized by request confirmation, password reset, delivery update, and so on. Let's take a closer look at the types of messages customers want to receive on time:
OTP-in messages. Maximize the security of your platform through transactional SMS with One-Time Passwords. Through such messages, you can make an entrance, payment, and other personal actions required from the user.
Messages to keep informed. For example, a customer has ordered a product from you. You inform the client throughout the journey from order to delivery about what is happening: confirmation, packaging, delivery, invoice number, and the notification that goods have arrived at the address.
Booking confirmation/cancellation. SMS messages have proven to be a reminder of an event, a hotel reservation, a trip, and visiting various services (dentist, beauty, fitness).
Consent Mechanism For Promotional And Transactional Messages
All notification channels require consent from the user. For push notifications, this is permission on iOS or Android devices. Promotional emails should comply with GDPR. In turn, consent for receiving promotional and transactional communications differs from other channels. Technically, the user signs permission to receive text messages with the program through a mobile connection.
The main advantage of important communication is that it's fast (the text is read on average up to 90 seconds) and convenient (most people always have their phone at hand). Also, for businesses, transactional SMS are