Let's continue with the example of food delivery services
Posted: Sun Dec 22, 2024 5:04 am
And most importantly, once you've learned how your competitors' campaigns work in the of vietnam phone number sample f-season, you'll be able to conclude whether a promotion during those dates is a good idea or a waste of time.
For all five domains analyzed, we can see constant traffic growth over the last year. However, Glovo's traffic stands out among them, peaking in November.
Is it due to a promotion?
If you subscribe to your competitors' newsletters and social media accounts, you won't miss out on any ongoing offers.
Competitor Information - Seasonal Trends
Key 3: Do your competitors reach exactly the same target audience?
The question is not who they are targeting, but who they are reaching right now.
To find out, study the audience overlap between your rivals .
Once you have defined the generated image, for example, if you observe that your worst competitor has no more than 9% audience overlap with most companies but shares 20% with one of them, investigate the performance of the website with the closest domain.
Do you have a high percentage of audiences who share their views with you?
Is there anything you could leverage from their marketing mix?
An example of media
Let's take a look at the most popular media, for example.
If you look at their main pages, you will notice that they are all similar, with the same news repeated throughout the day.
However, if we look at their audience overlap, we see big differences between readers.
You should also check the reference sources of the websites and the location of the media.
Competitive information - Media and audiences
If you find yourself in a situation like this, depending on your goals, you may want to increase the number of media placements you share with your competitor (if you're serious about getting a piece of their pie) or try to avoid them (to differentiate yourself from their audience).
But first, check out how to research audience overlap in tech media and follow suit.
Competition information - Traffic analysis El País
For all five domains analyzed, we can see constant traffic growth over the last year. However, Glovo's traffic stands out among them, peaking in November.
Is it due to a promotion?
If you subscribe to your competitors' newsletters and social media accounts, you won't miss out on any ongoing offers.
Competitor Information - Seasonal Trends
Key 3: Do your competitors reach exactly the same target audience?
The question is not who they are targeting, but who they are reaching right now.
To find out, study the audience overlap between your rivals .
Once you have defined the generated image, for example, if you observe that your worst competitor has no more than 9% audience overlap with most companies but shares 20% with one of them, investigate the performance of the website with the closest domain.
Do you have a high percentage of audiences who share their views with you?
Is there anything you could leverage from their marketing mix?
An example of media
Let's take a look at the most popular media, for example.
If you look at their main pages, you will notice that they are all similar, with the same news repeated throughout the day.
However, if we look at their audience overlap, we see big differences between readers.
You should also check the reference sources of the websites and the location of the media.
Competitive information - Media and audiences
If you find yourself in a situation like this, depending on your goals, you may want to increase the number of media placements you share with your competitor (if you're serious about getting a piece of their pie) or try to avoid them (to differentiate yourself from their audience).
But first, check out how to research audience overlap in tech media and follow suit.
Competition information - Traffic analysis El País