Engagement KPIs help you to:
Posted: Sun Dec 22, 2024 4:50 am
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Engagement metrics show whether your efforts align with your audience’s needs and interests. They allow marketers and business owners to see the bigger picture, which ultimately helps them prioritize effectively, set better goals, and improve user engagement by refining the application.
But you don’t need to track all metrics for a big-picture perspective. To save time and resources, you can focus on essential metrics, which we’ll talk about in this article.
Why Is It Important to Measure Customer Engagement?
App engagement metrics help you find the answers you seek about your product. Should you invest more in expanding your user base by acquiring new customers or in creating better relationships with your existing users? What’s more important for you: acquisition or retention? Do people continue to choose/repurchase? Does the app offer them value?
Find out how the user base feels about your product
Understand your customer relationships and segment different types of users
Highlight blind spots and identify areas for improvement
Evaluating brand performance over time. Customer loyalty, behavior, preferences, and engagement are prone to change after a while, so monitoring KPIs in real time is a must.
Figures, graphs, and dashboards are key to unlocking valuable information about your app and the users it serves. Of course, the insights aren’t drawn from raw data. Metrics are of little value to a business until they’re turned into information. Find someone internally or externally who will analyze and translate them into answers to business questions.
Engagement metrics show whether your efforts align with your audience’s needs and interests. They allow marketers and business owners to see the bigger picture, which ultimately helps them prioritize effectively, set better goals, and improve user engagement by refining the application.
But you don’t need to track all metrics for a big-picture perspective. To save time and resources, you can focus on essential metrics, which we’ll talk about in this article.
Why Is It Important to Measure Customer Engagement?
App engagement metrics help you find the answers you seek about your product. Should you invest more in expanding your user base by acquiring new customers or in creating better relationships with your existing users? What’s more important for you: acquisition or retention? Do people continue to choose/repurchase? Does the app offer them value?
Find out how the user base feels about your product
Understand your customer relationships and segment different types of users
Highlight blind spots and identify areas for improvement
Evaluating brand performance over time. Customer loyalty, behavior, preferences, and engagement are prone to change after a while, so monitoring KPIs in real time is a must.
Figures, graphs, and dashboards are key to unlocking valuable information about your app and the users it serves. Of course, the insights aren’t drawn from raw data. Metrics are of little value to a business until they’re turned into information. Find someone internally or externally who will analyze and translate them into answers to business questions.