Below we will analyze the digital behavior and growth in Chile, taking into account the impact of the Covid-19 pandemic on the increase in the use of digital platforms in the southern country.
The general state of mobile, Internet and social media use
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Chile has a population of 19.16 million people, of which 87.8% live in urbanized areas.
There are 25.31 million mobile devices, the total number of devices such as cell phones, tablets and laptops, exceeds the total population: 132.1%, a percentage that exceeds those reflected by countries such as Argentina (121.6%), Colombia (119%) and Mexico (89.1%).
The total number of people connected to the internet is 15. taiwan phone number 78 million. With 16 million active profiles on social networks, which represents a growth of 6.7%, that is, 1 million new users compared to 2020. The report shows us, as in other countries, that some users have more than one profile per social network in Chile.
Digital growth: January 2020 vs January 2021
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Compared to last year, Chile showed a growth of 0.7%, adding 130 thousand new people.
Mobile device connections also decreased by 4.3%, losing 1.1 million connections. However, the number of Internet users increased by 0.7%, adding 1.2 million Chileans.
Social media usage grew by 6.7%, representing 1 million new users.
According to the Latam Insights 2021 study conducted by PageGroup , Chile was ranked as the second country with the highest digital growth in Latin America with 71%. This study takes into account the impact of the measures decreed in relation to teleworking in Chile; which caused the migration to this modality to generate an accelerated process towards digital growth.
General summary of Internet use in Chile
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As we mentioned before, there are 15.78 million Internet users, which represents 82.3% of the Chilean population. The annual change showed a growth of 0.7%, that is, the incorporation of 108 thousand new users.
On the other hand, 98.8% of Chileans active on social networks access them using their mobile devices.
The state of social media usage
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There are 16 million active users on social media, which represents 83.5% of the population. Compared to 2020, there was an increase of 6.7%, meaning 1 million new users joined social media.
98.8% of active social media users prefer to log in from mobile phones.
It is worth noting that Chile has been ranked as the first country in Latin America with the highest penetration of social media, according to the report Latin America and the Caribbean: Use of Social Media by Country 2021 prepared by the statistics portal Statistas.
Facebook Audience Statistics
Facebook audience in Chile 2020-2021
What is the favorite social network of Chileans?
According to the report, Facebook leads in audience reached through advertising, with 13 million users, that is, 81.3% of the active population on social networks over 13 years old. This data reports an increase compared to the previous year where the audience on Facebook totaled 12 million users, which represents a growth of 1.3%. Of these, 51.5% are women and 48.5% are men.
Most used devices to access Facebook