The Knowledge Graph, which we referred to a moment ago, was launched in 2012 by Google to try to provide a direct answer to certain queries.
By “direct answer” I mean that the user is able to find the answer to their query without leaving the SERPs.
You no longer have to click on a link to get all the information about an entity.
This obviously did not please certain webmasters who base their business model on advertising impressions on their website.
If Google extracts information from the web and displays it in the results, there are no clicks… and if there are no clicks, there are no impressions… and without impressions, there is no income.
The Knowledge Graph shows the information that defines certain entities from italy mobile number example data taken from a multitude of different sources such as Wikipedia itself, IMDb, Facebook,...
Despite being a classic, I will start with the Wikipedia definition , because on this occasion it seems to me that it is really a good starting point to understand this concept:
Semantic search is a process used to improve Internet search by using data from semantic networks to disambiguate queries and web text in order to find the most relevant results in relation to the user's request.”
Therefore, we must understand semantic search as one that takes into account the semantic network to find the most relevant result on each occasion.
When talking about semantic search, the set of keywords entered into the search field is no longer as important as it used to be.
What is taken into account in this type of search is the meaning of the query being made, that is: its intention and context .
Context and intentionality
To a large extent, this personalization and adaptation of results depends on the context in which the search is performed.
The answer to a query will not be the same if it is asked by one person or another in a different context.
Context is everything surrounding the search that helps search engines display more relevant results with respect to the intent of that search.
So, for example, if I perform a search for “pharmacy,” the results may not be the same for me as they are for someone else because of something called local SEO.