Digital Transformation in Luxury: An Experiential Revolution

[nurmohammadkhan]

In the concept of “digital luxury experience” precipitate more general considerations that concern the very concept of luxury (for a more in-depth analysis we refer to two of our articles in which we have addressed both the historical dimension and the meanings incorporated in luxury and the main and most recent approaches of luxury marketing ). Here it is enough to remember that luxury combines under a single definition, never definitive, symbolic meanings, individual psychologies, collective imagination, economic and cultural conditions that impact directly and indirectly on the methods of consumption. In this sense luxury is, first of all, a specific type of experience : desirable, out of the ordinary, detached from necessity.

The digital luxury experience is closely linked to the quality of services (logistical assistance, customer care, any training for product use, ...) which represent a fundamental component of the brand's offering before, during and after the sale.

The main goal of the luxury brand is to guide and assist the customer throughout australia phone data the purchasing process, online and in store. This sort of customer-centric experiential revolution can be achieved by completing some preliminary actions in which digital technologies play, from the beginning, a fundamental role.