At the base of both sides there is something fundamental: the analysis of Big Data .
Posted: Sun Jan 12, 2025 3:49 am
Here, then, your archives, from a bureaucratic task, are transformed into a formidable tool for improving relationships with your customers. And all this, in turn, translates into a surge in loyalty . A very delicate issue, especially in the current panorama. The insurance market, in fact, has undergone a constant opening, and for customers it has become easier than ever to switch from one company to another: often just a few clicks are enough.
What is – in many cases – the decisive aspect that pushes the customer to change afghanistan phone data company or, on the contrary, to remain faithful to their own? The quality of the dialogue with the company: therefore the Customer Experience .
That's why, according to a 2017 survey conducted by Gartner, 81% of marketers expect Customer Experience to be the main aspect on which the main marketing challenges will be played out in the next three years (gartner.com). Without forgetting a now very well-known fact, which emerged from an analysis by Bain & Company: for a company, acquiring a new customer costs 6 to 7 times more than retaining an existing one (inc.com).
What is – in many cases – the decisive aspect that pushes the customer to change afghanistan phone data company or, on the contrary, to remain faithful to their own? The quality of the dialogue with the company: therefore the Customer Experience .
That's why, according to a 2017 survey conducted by Gartner, 81% of marketers expect Customer Experience to be the main aspect on which the main marketing challenges will be played out in the next three years (gartner.com). Without forgetting a now very well-known fact, which emerged from an analysis by Bain & Company: for a company, acquiring a new customer costs 6 to 7 times more than retaining an existing one (inc.com).