In the overall sample, on average each bank has activated 7 social profiles (but in the case of digitally native banks, approximately 30% of these manage more than 8 social profiles). According to this survey, 83% of banks draw up an ad hoc editorial plan , and in 97% of cases the implementation is entrusted to a totally internal or mixed team, and only 3% of credit institutions outsource this service . The contents range from art to culture to sports to local initiatives, although the focus continues to be,on products and services.
The availability of these new channels, however, also allows for strengthening the relationship bolivia number screening with users through the publication of news on non-financial topics , such as leisure & entertainment, social responsibility and local events (74%). Digital native banks, on the other hand, use social networks to carry out customer care and customer assistance more widely (100%), financial education (86%) and prize competitions (86%) . Only a small portion of traditional banks have launched innovative initiatives, such as games, surveys and loyalty programs (which are instead widespread among digital native banks), without promoting products and services, but with the sole purpose of building loyalty and creating engagement among fans and followers.
of course, on information
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