Alonso insists on the need to move from ROI to ROX, which focuses on measuring user experience. Among the Spanish companies whose main driver is ROX, the Antolin Group, Cosentino and Primor stand out.
To be different today, the key is to " make the user feel unique , whether they buy a €2 product or a €70 one," he says.
For the CEO of T2O, artificial intelligence, the Internet of Things and data are just bolivia phone number commodities. “They are not the competitive advantage because all companies have access to them,” he adds.
Teo Manzano , Marketing and Innovation Director at the office furniture company Steelcase , addresses his speech from the perspective of work. The professional states that AI “is not going to take away our jobs, but the opposite.” However, he points out that this is a new job, in which hyper -collaboration will be key.
To speed up innovation, Manzano points out two fundamental aspects. First, design thinking , which focuses on thinking like designers, and second, the agile methodology .
In addition to transforming processes, it is necessary to access better environments. The marketing director points out that, despite the arrival of this new type of work, companies continue to work in traditional offices.
At Steelcase, we understand that learning must be active, and to do so, spaces must have their own character and foster team confidence, tools must be accessible, and it is necessary to use both digital and analog resources, as the latter encourage creativity.
"Environments must adapt and accompany changes in the business that encourage collaboration," he concludes.