Cloud services have become the business of the present and the future for many of the most cutting-edge technology companies. Amazon, Microsoft and even Apple are already beginning to invest heavily in this field by acquiring new services that will allow them to lead the market.
Google is also looking towards this horizon and has just announced the purchase of the company Looker for 2.6 billion dollars, which it will pay in cash and which represents the fourth largest purchase by the Mountain View company, only surpassed by Motorola, for which it paid 12.5 billion dollars, and DoubleClick, for which it bought 3.1 billion.
The new acquisition will allow Google to expand its cloud services offering by incor belgium phone number orating Looker's visualization, data analysis, trend detection and insight extraction solutions. Despite its efforts to gain market share, Google still remains far behind its main rivals.
services, leads this market with a 32% share, which translates into revenues of $7.7 billion in the last quarter alone.
A figure 7 times higher than that of Google, which, although it does not reveal its exact data, indicates that this business brings in more than 1,000 million per quarter, income that is not enough to compete with its rivals since it leaves it with a market share of 7.6% , below the 13.7% of Microsoft, which has recently joined forces with Oracle, and, of course, Amazon.
Looker, a California company founded in 2012 and valued at $1.6 billion in its latest round of funding, has been on an upward trajectory over the last few years, with investors including companies such as Goldman Sachs, Kleiner Perking and Meritech Capital Partners. The company also has 800 employees, earned $100 million in 2018 and is recording an annual growth rate of 70%.
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