The digital branch: the site

[nurmohammadkhan]

Certainly not, provided that it is managed in a modern and in a certain sense omnichannel way. It is, in fact, necessary to put these “analog” environments in communication with the digital ones , so that one amplifies the other.

In this sense, it is essential to build “ phygital ” realities , realities in which the albania whatsapp resource customer experience takes place correctly and without interruptions from any device to the branch and vice versa.

At the same time, the branch must be made a place where customers can find greater added value : the simplest and most routine operations must be able to be carried out remotely, while the branches must be responsible for carrying out a more consultative activity, in which the human component and direct relationship with customers plays a decisive role.



Another fundamental touchpoint for banks to properly manage is their own website , since it represents, in a certain sense, the digital version of their branch.

The first thing to pay close attention to is visibility : if, in fact, your page does not appear among the first search results, it is a bit as if it did not even exist, given that most users do not go beyond the first results.

This is why it is essential to ensure that your site and the content on it are optimised from an SEO point of view , so as to be rewarded by the algorithm and climb positions within the search.