Reducing the abruptness of advertising interruptions within entertainment platforms is a real challenge for brands, which seek to capture the attention of a user who is enjoying their content. Creativity therefore plays a fundamental role in achieving differentiation. If we also add the opportunities offered by technology , success will be much closer.
Thanks to YouTube , makeup brands will have the advantage of technology, and specifically, belarus phone number augmented reality , to create a unique experience for users of the platform. When a beauty vlogger talks about a cosmetic product, the user will be able to activate the function to see how that product would look applied to their face. MAC Cosmetics is a pioneer of YouTube's AR Beauty Try-On campaigns .
Testing of the feature found that 30% of people activated the augmented reality experience in the YouTube iOS app, spending an average of 80 seconds trying out the product.
opportunity to create an interactive video that will attract attention and encourage users to buy the product they have previously tried, thus hoping to increase conversions.
According to the platform , thanks to machine learning and AR technology, YouTube offers virtual product samples that work on a wide range of skin tones. Currently in alpha version, AR Beauty Try-On is available through YouTube's FameBit, Google's own branded content platform.