Co-creating unique experiences: the role of personalized recommendations

[nurmohammadkhan]

And although many companies have already begun to invest in activities, technologies and approaches to develop satisfying personalized communication, the gap between consumer expectations and brand response still seems far from being filled.

According to Twilio Segment’s State of Personalization 2021 , while 85% of companies honduras whatsapp resource surveyed believe they offer personalized experiences, only 60% of consumers seem to think the same. But those same consumers overwhelmingly say they would be willing to become repeat customers after a personalized shopping experience (44% of the sample in 2017, up 16%). In fact, a third of respondents would choose the brand that best demonstrates that it knows and recognizes them, even if cheaper or more convenient options are available elsewhere.

Bottom line: brands that are unable to provide true personalization today will lose customers and revenue to those that have organized themselves to offer it.



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Personalized interactions between consumers and companies enable unique experiences that can be used as levers to gain a competitive advantage. Purchase history and, even better, the relationship developed through different marketing touchpoints influence customers' current expectations and determine their future choices. Consequently, providing input calibrated to individual user profiles, tailored content, and proactive service could break the vicious circle of betrayed expectations and abandonment and help shape a new experience.