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Not only did the customers who spent $99 spend more upfront — two weeks later, they had spent 20% more than their counterparts who spent $90. Two week LTV by price point While ROAS was higher at the $90 price point than the $99 one, the $99 one had a better gross profit margin — and the customers who bought at that price point seemed more likely to buy again. With a 10% price increase, Facebook’s algorithm showed the ad to higher-quality users. LTV and profitability improved. In other words, the more profitable campaign paid off in both the short- and long-term. 4 non-discount incentives to try Incentives and discounts still have their place, of course, and

can result in more loyal customers. However, the goal should be to create incentives for netherlands number screening value-seekers rather than deal-seekers. If you incentivize purchases by giving people more product, instead of by charging them less money, you’re unlikely to attract purely deal-seeking customers. That means it might be worth replacing a trendy discount with a value-based incentive, like these four — all of which provide value to customers without dramatically eating into card with a purchase, which incentivizes repeat business A free product or product sample with a purchase, which can lead to a bigger order next time A free product upgrade with a purchase, like having a product customization or monogramming, which can boost brand loyalty A lightly-discounted bundle of complementary products, which can boost average order value These value-based incentives can function as a win-win for you and your customer.