“Digital advertising is hard,” said their content marketing coordinator,
Posted: Tue Jan 07, 2025 7:20 am
Twitter has introduced Agency Playbook , a guide that it considers essential for advertising agencies, marketing and social media professionals, and community managers to navigate the platform .
Michelle Lee, in a blog post . “With new targeting tools, lightning-fast trends, and ever-changing best practices, it can be overwhelming and challenging to keep up, especially when managing campaigns for multiple clients .”
The Agency Playbook is divided into several sections containing best practices and algeria phone number information on interest-based targeting tools, ad specifications, and analytics, including input from Twitter’s global business, brand, and agency teams.
Success on Twitter is about more than just adding followers
The playbook helps uncover where Twitter fits into a client’s strategy and makes it easier for agencies and marketers to plan organic and paid content, schedule that content, establish a brand’s conversational voice, and spread brand news through the platform. It also helps manage client expectations, emphasizing that success on Twitter is about more than just adding followers, and details the metrics and targeting options available.
This Twitter guide details best practices for brand accounts on the social network, such as making sure to include all appropriate information, maintaining visual consistency, and choosing the best pinned Tweet.
The social network also suggests creating a Twitter Ads account weeks before you start running ads on the platform, as well as emailing [email protected] for more elaborate tasks, such as creating multi-user logins and insertion orders.
“Twitter is all about the tweet,” says Agency Book, detailing the best use of each element , including video, images, text length, emojis, hashtags, brand voice, timeliness, sense of urgency and calls to action. “When advertisers don’t get the format or tone right, they miss out on valuable engagement and ROI.”
Michelle Lee, in a blog post . “With new targeting tools, lightning-fast trends, and ever-changing best practices, it can be overwhelming and challenging to keep up, especially when managing campaigns for multiple clients .”
The Agency Playbook is divided into several sections containing best practices and algeria phone number information on interest-based targeting tools, ad specifications, and analytics, including input from Twitter’s global business, brand, and agency teams.
Success on Twitter is about more than just adding followers
The playbook helps uncover where Twitter fits into a client’s strategy and makes it easier for agencies and marketers to plan organic and paid content, schedule that content, establish a brand’s conversational voice, and spread brand news through the platform. It also helps manage client expectations, emphasizing that success on Twitter is about more than just adding followers, and details the metrics and targeting options available.
This Twitter guide details best practices for brand accounts on the social network, such as making sure to include all appropriate information, maintaining visual consistency, and choosing the best pinned Tweet.
The social network also suggests creating a Twitter Ads account weeks before you start running ads on the platform, as well as emailing [email protected] for more elaborate tasks, such as creating multi-user logins and insertion orders.
“Twitter is all about the tweet,” says Agency Book, detailing the best use of each element , including video, images, text length, emojis, hashtags, brand voice, timeliness, sense of urgency and calls to action. “When advertisers don’t get the format or tone right, they miss out on valuable engagement and ROI.”