Each of the shades we perceive on the color wheel generates feelings, emotions and sensations. This makes it a key tool for creating a digital marketing plan, creating a brand's branding or implementing a product advertising campaign .
The following are the main elements we can work with to get the most out of the marketing-oriented color wheel :
Brand identity
Branding is the process of building a brand and how it is represented in the minds of consumers. This involves visual identity where, of course, the corporate color palette is key to promoting recall and conveying the company’s values and mission.
Packaging
The brand's color palette defines croatia phone data the tones that will make up the designs on social networks, merchandising and packaging .
Packaging is the container that contains products that are marketed. Its operational function is to protect them during transport, but it is also a powerful marketing tool with a lot of scope for action to deepen brand recognition.
Color psychology
The colors of the color wheel have psychological meanings. In other words, each hue generates feelings and transmits emotions that you can use to design assertive communications . This is precisely what color psychology studies.
Here we share some examples of the chromatic circle and primary and secondary colors : red transmits dynamism, passion and energy; blue communicates seriousness, integrity and calm; green reveals nature, ethics, growth and freshness.
And you, how would you use the color wheel?
As you can see, the full color wheel is very important to create a visual identity that is striking for your customers. With all the information above, you will be able to choose colors for your social media and online store designs with more certainty and foundation.
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