To take advantage of the benefits that LinkedIn offers to businesses, the first thing you have to do is create a company page .
To do so, follow these steps:
1. Log in to LinkedIn .
Create a LinkedIn account for business.
2. In the bottom menu ( footer ), go to “Business Solutions”, and click on “Marketing”.
3. Select the “Create LinkedIn Page” option.
4. Click the “Create LinkedIn Page” button on the new page.
5. Create an account with your email and password (in case you don't have one yet):
6. Choose your type of business.
7. Complete all the data in the form and, when finished, click on “Create page”.
From now on, your LinkedIn colombia phone data company page will be available to all users of this social network.
Is it possible to make money on LinkedIn?
If you can identify that your buyer persona (the representation of your ideal client) frequently uses LinkedIn , it is possible to create strategies to attract these users through the social network.
So how do you know if your ideal clients are using LinkedIn ? First, we suggest you keep up to date with general statistics about the platform. Here are some interesting facts:
According to a Statista survey, in 2020 women accounted for 43% of LinkedIn 's member base and men accounted for 57% ( Source ).
59.9% of LinkedIn users are between 25 and 34 years old ( Source ).
LinkedIn is the second most popular social media platform among B2B marketers, after Facebook ( Source ).
36% of buyers “strongly agree” that it is important for sales reps to have an informative LinkedIn profile ( Source ).
Our second recommendation is to frequently review the data on your LinkedIn company page .
To do this, go to Analytics > Visitors to find out their geographic location, the sector in which they work, their professional role, the level of responsibility they have in their companies and the size of the business.
With this information in your hands, you will be able to create content marketing campaigns.
Start by creating a specific editorial calendar for LinkedIn and create informative materials that will attract the attention of your potential clients.
Likewise, if you sell services online, LinkedIn is an excellent showcase for you. This way, it is possible to earn money on this platform.