LINE OA customer service case
Posted: Tue Jan 07, 2025 6:35 am
For products with high unit prices like cars, consumers will mostly go through steps such as collecting information, considering, comparing prices, and hesitating during their consumption journey. For example, for NISSAN, a new car often costs more than 600,000 yuan. How to use LINE to receive every precious traffic and accurately grasp the customer's car purchase intention has become extremely important.
NISSAN Digital Marketing Section Chief Lin Jiahua said: "After using the MAAC function of Crescendo Lab, we have a better grasp of our friends. One is label selection, and the other is grading: Crescendo helps us select the content of each activity. When selecting the audience, do a good job in preliminary screening; compared with before the LINE japan whatsapp phone number upgrade, which could only push all messages, now the communication is actually more accurate and effective, which is clearly shown in the high accuracy of opening and clicking rates. Among the people, the opening rate is even as high as 50% to 60%!”
See NISSAN’s complete case
86.: 8more White Fungus Store #Customer Service Message Management
Founded in 2013, 8more is the first white fungus specialty store in Taiwan. It has outstanding results both offline and online, and has accumulated 70,000 friends on the official LINE account. However, as the brand expands, the customer service messages received by LINE's official account become more and more complex, and customer service staff are unable to prioritize messages in the background. On the other hand, customer service staff cannot quickly understand which marketing activities the customer has participated in, which products they have purchased, or which items they are interested in during the conversation. As a result, they must spend time reviewing conversations or related information, which affects the speed, accuracy, and quality of responses.
NISSAN Digital Marketing Section Chief Lin Jiahua said: "After using the MAAC function of Crescendo Lab, we have a better grasp of our friends. One is label selection, and the other is grading: Crescendo helps us select the content of each activity. When selecting the audience, do a good job in preliminary screening; compared with before the LINE japan whatsapp phone number upgrade, which could only push all messages, now the communication is actually more accurate and effective, which is clearly shown in the high accuracy of opening and clicking rates. Among the people, the opening rate is even as high as 50% to 60%!”
See NISSAN’s complete case
86.: 8more White Fungus Store #Customer Service Message Management
Founded in 2013, 8more is the first white fungus specialty store in Taiwan. It has outstanding results both offline and online, and has accumulated 70,000 friends on the official LINE account. However, as the brand expands, the customer service messages received by LINE's official account become more and more complex, and customer service staff are unable to prioritize messages in the background. On the other hand, customer service staff cannot quickly understand which marketing activities the customer has participated in, which products they have purchased, or which items they are interested in during the conversation. As a result, they must spend time reviewing conversations or related information, which affects the speed, accuracy, and quality of responses.