Analyze the results with the campaign manager
Posted: Tue Jan 07, 2025 6:27 am
With the campaign manager you will have access to the performance of your investment, and you will also be able to make the necessary adjustments to your strategy to achieve better results.
To analyze ad performance, go to each post. There you will find a section with the following data: impressions, clicks, sales, revenue and investment.
If you don't know anything about these statistics, don't worry, we'll show you what each one consists of:
Impressions: is the number of times a particular advertisement appeared in search results and was shown to Mercado Libre users.
Clicks: This is the number of times users clicked on china phone data your ad to view the product.
Sales: is the number of products sold taking into account the number of clicks. In turn, these sales are classified as:
Direct sales: when the user clicks and purchases the product from the ad.
Assisted sales: when the user clicks on your ad, but purchases another product.
Revenue: This is the total amount of money from sales made through Products Ads . For this purpose, a period of 30 days is taken into account from when users entered your ads.
Investment: is the amount you have invested in your ads.
Ads marketplace platform.
How much does it cost to advertise on Mercado Libre?
Mercado Libre advertising and the costs associated with it are defined depending on how consistently and for how long you wish to advertise.
One of the advantages of Mercado Ads is that it allows you to define your daily budget and change it whenever you want. It is also possible to pause the campaign whenever you want, either to stop it or make an adjustment and reactivate it.
Your ads will be displayed for free, and you'll only pay for each click they receive. That cost per click (CPC) will be subtracted from your daily budget until it's used up. Once that happens, your ads will stop showing until the next day, when your daily limit renews.
It is important to note that the cost per click depends on the price and category of the product. This information can be viewed in the Campaign Manager.
To analyze ad performance, go to each post. There you will find a section with the following data: impressions, clicks, sales, revenue and investment.
If you don't know anything about these statistics, don't worry, we'll show you what each one consists of:
Impressions: is the number of times a particular advertisement appeared in search results and was shown to Mercado Libre users.
Clicks: This is the number of times users clicked on china phone data your ad to view the product.
Sales: is the number of products sold taking into account the number of clicks. In turn, these sales are classified as:
Direct sales: when the user clicks and purchases the product from the ad.
Assisted sales: when the user clicks on your ad, but purchases another product.
Revenue: This is the total amount of money from sales made through Products Ads . For this purpose, a period of 30 days is taken into account from when users entered your ads.
Investment: is the amount you have invested in your ads.
Ads marketplace platform.
How much does it cost to advertise on Mercado Libre?
Mercado Libre advertising and the costs associated with it are defined depending on how consistently and for how long you wish to advertise.
One of the advantages of Mercado Ads is that it allows you to define your daily budget and change it whenever you want. It is also possible to pause the campaign whenever you want, either to stop it or make an adjustment and reactivate it.
Your ads will be displayed for free, and you'll only pay for each click they receive. That cost per click (CPC) will be subtracted from your daily budget until it's used up. Once that happens, your ads will stop showing until the next day, when your daily limit renews.
It is important to note that the cost per click depends on the price and category of the product. This information can be viewed in the Campaign Manager.