a Sender Score that indicates

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DomainKeys Identified Mail (DKIM): This communicates to ESPs that your email address is unmodified from its original form and that your email content was not altered between being sent and being received. Domain Message Authentication Reporting and Conformance DMARC: This affirms protection of your emails by SPF and DKIM to ESPs. Google’s Check MX tool can verify that you’ve set these protections up correctly. Monitor your Sender Score. Return Path provides a metric called



your reputation as a sender based on factors like engagement and kazakhstan number screening recipient spam reports, and it can shed light on areas in which you have room for improvement. Do test runs. Mail Tester is a resource that can “test the spammyness” of your emails and reveal issues like overuse of images and lack of unsubscribe buttons. More Best Practices for Cold Emailing These additional tactics can spare you a world of hassle and many lessons learned the hard way by cold emailers. Use a separate domain specifically dedicated to cold email. Especially if you’re sending a high volume of cold emails, it’s worth protecting against the possibility that your email will be blacklisted.