Use chat to build long-term relationships with customers
Posted: Tue Jan 07, 2025 6:15 am
In the latest 2024 Digital Marketing Report , social media monitoring and analysis company Brandwatch investigated several key trends highly relevant to conversational marketing based on social data, statistical data and survey data from more than 500 marketing experts:
AI artificial intelligence
As many as 92% of respondents pointed out that integrating AI into marketing strategies will be the No. 1 trend in 2024.
Authenticity-driven marketing
86% of consumers believe that brand authenticity affects purchasing decisions, and 80% of brands believe that they provide authentic content, but only 37% of consumers agree with this view.
Personalized experiences that foster loyalty
60% of consumers said they would become repeat customers because of personalized experiences, and 75% of customers expect a more personalized consumption experience when sharing their own data.
Listen to real-time consumer needs
70% of customers pursue a seamless experience at all times iraq whatsapp phone number when interacting with brands, and 64% of consumers also express the hope that companies can respond faster to changing consumer needs.
You can find that from the media era to today's new retail era, brands are increasingly relying on conversational marketing strategies, and are pursuing MarTech and humanized service experiences to complement each other. Choosing the right AI and technology tools is undoubtedly the key to creating conversational marketing. key.
Start with 3 aspects to quickly create conversational marketing
Conversational Marketing_Picture 3
Now that you know the importance of conversational marketing, where do you start practicing it? You can refer to this marketing plan to first understand the basic analysis theory, or formulate your conversational marketing strategy according to the following directions:
AI artificial intelligence
As many as 92% of respondents pointed out that integrating AI into marketing strategies will be the No. 1 trend in 2024.
Authenticity-driven marketing
86% of consumers believe that brand authenticity affects purchasing decisions, and 80% of brands believe that they provide authentic content, but only 37% of consumers agree with this view.
Personalized experiences that foster loyalty
60% of consumers said they would become repeat customers because of personalized experiences, and 75% of customers expect a more personalized consumption experience when sharing their own data.
Listen to real-time consumer needs
70% of customers pursue a seamless experience at all times iraq whatsapp phone number when interacting with brands, and 64% of consumers also express the hope that companies can respond faster to changing consumer needs.
You can find that from the media era to today's new retail era, brands are increasingly relying on conversational marketing strategies, and are pursuing MarTech and humanized service experiences to complement each other. Choosing the right AI and technology tools is undoubtedly the key to creating conversational marketing. key.
Start with 3 aspects to quickly create conversational marketing
Conversational Marketing_Picture 3
Now that you know the importance of conversational marketing, where do you start practicing it? You can refer to this marketing plan to first understand the basic analysis theory, or formulate your conversational marketing strategy according to the following directions: