Conversational Skin Chat has huge potential for brands that
Posted: Tue Jan 07, 2025 6:05 am
Renault, together with OMD and iKreate, representative of JustPremium in Spain, has inserted the chat format into its digital strategy for the launch of its new Renault Clio E-Tech Hybrid model with the aim of explaining its benefits in a very simple and attractive way.
drive engagement and connections with their audiences through original and eye-catching campaigns. The format manages to capture attention and increase engagement by creating an in-ad experience that provides greater value to users and allows brands to learn from them.
The agency has stated that “ the campaign has been effective not only in terms of lebanon number data ngagement, but it has also given us visibility into what users know today about the benefits and features of the new E-Tech Hybrid model. Thanks to the insights obtained, we will be able to focus future communications on strengthening and answering queries about the car we have found .”
Creating strong creative strategies with Chat is paramount to enhancing the immersive ad experience and enabling a two-way conversation between consumers and brands. Introducing Chat into digital planning is as simple as leveraging existing brand assets like videos, images, and product details, and combining them into an engaging dialogue to engage audiences and leave a lasting impression on them.
The integration of the Chat within the interactive Skin also combines all the benefits and creative and disruptive possibilities of the Chat with the high-impact benefits of the format itself. A strong creative and tactical power that can be implemented programmatically and live.
For her part, Carmen Aparicio Riancho , VP Business Development at JustPremium in Spain and Co-founder of iKreate, says that “the format has helped them connect in a very close way with the audience since the interaction of the conversational chat provides them with personalized information within the advertisement and, at the same time, is an innovative but natural way of involving them . ”
drive engagement and connections with their audiences through original and eye-catching campaigns. The format manages to capture attention and increase engagement by creating an in-ad experience that provides greater value to users and allows brands to learn from them.
The agency has stated that “ the campaign has been effective not only in terms of lebanon number data ngagement, but it has also given us visibility into what users know today about the benefits and features of the new E-Tech Hybrid model. Thanks to the insights obtained, we will be able to focus future communications on strengthening and answering queries about the car we have found .”
Creating strong creative strategies with Chat is paramount to enhancing the immersive ad experience and enabling a two-way conversation between consumers and brands. Introducing Chat into digital planning is as simple as leveraging existing brand assets like videos, images, and product details, and combining them into an engaging dialogue to engage audiences and leave a lasting impression on them.
The integration of the Chat within the interactive Skin also combines all the benefits and creative and disruptive possibilities of the Chat with the high-impact benefits of the format itself. A strong creative and tactical power that can be implemented programmatically and live.
For her part, Carmen Aparicio Riancho , VP Business Development at JustPremium in Spain and Co-founder of iKreate, says that “the format has helped them connect in a very close way with the audience since the interaction of the conversational chat provides them with personalized information within the advertisement and, at the same time, is an innovative but natural way of involving them . ”