Start your LINE marketing from the LINE image and text menu

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As the brand gradually expands and the number of LINE members increases, the LINE graphic menu becomes the best labor-saving tool. A successful LINE graphic menu can not only improve customer service efficiency, but also build relationships with customers through marketing functions, allowing customers to deeply remember the brand and become your loyal regular customers.


Linguo Liangpin, a handmade leather shoe brand that has been in Taiwan for 18 years, chose to use Crescendo Labs' MAAC smart layout when its customer growth exceeded 100,000, and used a flexible graphic editor to complete a three-page, multi-frame The picture and text menu , combined with the SurveyCake questionnaire, is designed to create click areas for monthly new products, shoe search, order inquiry, store location, brand commitment, etc., and harvests a large amount of click and interaction data.

After accumulating customer tags, Linguo Liangpin even went further to promote targeted messages and carry out personalized communication, especially using each shoe model as a cutaway to create content to respond to the preferences of the customer group. Taking the "Little White Shoes" campaign as an example, Linguo Liangpin sent targeted india whatsapp phone number messages to casual shoe customers, starting from the story of shoe craftsmanship, and then promoted promotional information to the unopened audience the next day. It had both emotional and purchase promotion content to make the message unopened . The rate is as high as 81%, ROAS exceeds 10 , and it successfully brings revenue conversion!

"When I originally designed the graphic menu, I was originally worried that it would be too small and might become a distraction, but it turned out that there were too many clicks . Moreover, we set labels for each box , making it easy to understand what LINE members like. We I think this is more flexible than the graphic menu in LINE’s native backend .”


After reading the collection of practical LINE graphic and text menus, do you also want to start practicing efficient LINE marketing from the LINE graphic and text menu? Fill out the following questionnaire and let someone accompany you to build a successful brand!