1. Invest in building awareness throughout the customer journey

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A balanced marketing strategy, in which this rich brand awareness can fully unfold, can be activated in two main ways: considering the customer journey from start to finish and creating the most suitable content to make the customer experience truly relevant .

If the point is that a consumer cannot interact with a brand if they have afghanistan whatsapp resource never heard of it, brand awareness initiatives are essential to make an organization visible, recognizable and newsworthy . The issue is of primary importance not only from a communication point of view: creating brand awareness is necessary to rationally set up pipelines for future sales . Being able to count on a qualified audience makes an enormous contribution to ensuring that efforts in the lower part of the funnel are successful.

Brands that aim to maintain the results achieved rather than growth cannot ignore the fact that even acquired customers still need good reasons to return , especially if we consider that today's markets are increasingly crowded and competitive. In this sense, brand awareness actions continue to play a very important role: cultivating the memory of the brand can make the difference , even in the case in which, legitimately, the intention is to maintain the focus on strengthening existing relationships and the commitment is more intense on consideration and decision.