marketing-dx-for-manufacturing_innova_seinarreport_3
Posted: Tue Jan 07, 2025 4:54 am
In addition, the aging of sales staff is also a serious problem. If we assume that veteran sales staff with a wealth of know-how will no longer be around in a few years, it may become difficult to maintain the sales team and secure sales. Therefore, it is tg data essential to tackle sales reform and strengthening marketing together. Many companies have taken the opportunity of COVID-19 to try out website revamps and digital marketing, but my message to them is, "Isn't it about time to get serious about this?"
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Next, we will discuss what companies should do in an age where customers gather information on the web, with examples. It is important to provide the information customers want, rather than disseminating the information that companies want to disseminate. Now that cold calling and telemarketing alone are not enough to reach customers, an inbound approach is required. Customers need information that is convenient for them, such as white papers and how-to guides.Medics Co., Ltd., which has been providing marketing support for SaaS companies as its core business, co-hosted an online seminar with Highway Co., Ltd. titled "How to Start a Partner Strategy, Essential for the Growth of SaaS Business" on Thursday, August 28, 2024.
In recent years, the importance of partner business has rapidly increased in the SaaS industry. However, many SaaS companies tend to think that "it's enough to just enter into a partner contract," and are currently struggling to build an effective partner strategy.
In this seminar, Medics, which has strengths in BtoB SaaS marketing, and Highway, which provides a partner management platform, explained in detail how to build and implement a "partner strategy that contributes to business growth" for SaaS companies, with examples. This article provides a report of an excerpt from the seminar.
※Click to enlarge
Next, we will discuss what companies should do in an age where customers gather information on the web, with examples. It is important to provide the information customers want, rather than disseminating the information that companies want to disseminate. Now that cold calling and telemarketing alone are not enough to reach customers, an inbound approach is required. Customers need information that is convenient for them, such as white papers and how-to guides.Medics Co., Ltd., which has been providing marketing support for SaaS companies as its core business, co-hosted an online seminar with Highway Co., Ltd. titled "How to Start a Partner Strategy, Essential for the Growth of SaaS Business" on Thursday, August 28, 2024.
In recent years, the importance of partner business has rapidly increased in the SaaS industry. However, many SaaS companies tend to think that "it's enough to just enter into a partner contract," and are currently struggling to build an effective partner strategy.
In this seminar, Medics, which has strengths in BtoB SaaS marketing, and Highway, which provides a partner management platform, explained in detail how to build and implement a "partner strategy that contributes to business growth" for SaaS companies, with examples. This article provides a report of an excerpt from the seminar.