In recent years, the growing trend of digital audio has become more pronounced . However, there is still uncertainty on the part of brands when it comes to exploring this format in the online ecosystem. Audio, sound and voice have left their stage as secondary players to take the front line of company construction strategies.
All this has led IAB Spain to present the first ' White Paper on Digital Audio' , sponsored by the company Audioemotion . This, for example, points out the increasing commitment of brands to audio branding and how they seek to ensure that their voices have timbre and personality to convey emotions with each word sung.
As the study highlights, advertising is also becoming a central axis within the audio universe. albania number data Thus, it states that we will witness how digital audio advertising formats will be personalized and will generate conversation.
With all this, measuring audiences of online audio content and analyzing KPIs will play a key role.
Top 9 trends in digital audio
Brands should consider the following digital audio trends:
Voice-based content strategies. Firms will have to change their communication model from one-way to two-way.
Voice will go beyond the device and the platform . New proposals are beginning to appear to position the brand image in the voice environment.
The evolution of the web towards the conversational . Virtual assistants will contribute to a better user experience.
The new content search will be through voice .
Brands are joining in by creating their own content, so we will see more and more audio product placement and branded audio .
Branded podcasts will be consolidated as an advertising format.
Following the rise of audiobooks, new content will emerge, such as audio series.
We will attend the development of 3D wedges and audio spots .
New players will appear in the world of audio , such as publishers and the press.
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