Harness the power of iconography and use universal
Posted: Tue Jan 07, 2025 4:04 am
Harness the power of iconography and use universal icons associated with time and delivery, such as clocks, motorcycles, parcels, or boxes, to show that you are a courier service. By using these easy-to-understand icons, your customers can austria telegram understand what your business is all about.
Use easy-to-read fonts
You never see a cursive or calligraphy-style logo for any courier service. Clean and sharp letters are considered more reliable and efficient than fancier fonts.
Huge, simple fonts are favored in courier logos. Look at the logos of FedEx, Aramex, and Blue Dart. They are all simple and easy to read. You can use Futura Bold, which FedEx uses, for your design.
Of course, it doesn’t mean you can’t play around with your typography. You can add dash lines or angle your text to the right to show a sense of speed and motion. You can see this in DHL, USPS, Fastway, and ZTO logos.
Think of your color scheme
Color psychology plays a huge role in how your customers perceive your brand. Blue logos are seen as trustworthy and secure. Meanwhile, bright red and vibrant oranges are seen as energetic and dynamic.
Yellow is another popular choice as it is very eye-catching and is viewed as the color of speed. This is due to their association with lightning bolts, hence the “quick as lightning” proverb.
Use easy-to-read fonts
You never see a cursive or calligraphy-style logo for any courier service. Clean and sharp letters are considered more reliable and efficient than fancier fonts.
Huge, simple fonts are favored in courier logos. Look at the logos of FedEx, Aramex, and Blue Dart. They are all simple and easy to read. You can use Futura Bold, which FedEx uses, for your design.
Of course, it doesn’t mean you can’t play around with your typography. You can add dash lines or angle your text to the right to show a sense of speed and motion. You can see this in DHL, USPS, Fastway, and ZTO logos.
Think of your color scheme
Color psychology plays a huge role in how your customers perceive your brand. Blue logos are seen as trustworthy and secure. Meanwhile, bright red and vibrant oranges are seen as energetic and dynamic.
Yellow is another popular choice as it is very eye-catching and is viewed as the color of speed. This is due to their association with lightning bolts, hence the “quick as lightning” proverb.