At El Corte Inglés they launched an application
Posted: Tue Jan 07, 2025 3:46 am
In this context, omnichannel, according to Cristina, becomes the main axis of change: « We think that omnichannel only refers to the location and ubiquity of the product, but it also includes the experience and contact with the customer . So I would highlight above all the conversion of shopping centres into logistics centres, in the centre of cities, with the capacity to prepare and deliver on the same day or pick up in the store itself. Not counting the extended catalogue, which is understood to offer any customer at any point the total offer that we have through the web».
with the aim of changing the way we interact in bulgaria number data environments, as well as allowing us to buy like an e-commerce . It involves purchasing the product in a hybrid way: “You can buy from the entire Corte Inglés, the entire shopping centre and request collection at a specific point in that centre before you leave so you don’t have to carry the purchase during your shopping experience.” And to this experience you can add the ability to count on an expert, whether you buy from the website or from the application, who helps you in the purchasing process.
How to build a differential experience?
t2ó has directed the conversation to the trends that will be part of this sector in the coming months. Here Cristina assures that from her point of view, she tends to compare them with digital trends. “I think that each player and each digital professional must understand the maturity of their own project or strategy and which of these trends can help them in the medium, short or long term.” To which she adds that, within the portfolio of trends, the truly useful ones are those that give evolution to Social Shopping:
with the aim of changing the way we interact in bulgaria number data environments, as well as allowing us to buy like an e-commerce . It involves purchasing the product in a hybrid way: “You can buy from the entire Corte Inglés, the entire shopping centre and request collection at a specific point in that centre before you leave so you don’t have to carry the purchase during your shopping experience.” And to this experience you can add the ability to count on an expert, whether you buy from the website or from the application, who helps you in the purchasing process.
How to build a differential experience?
t2ó has directed the conversation to the trends that will be part of this sector in the coming months. Here Cristina assures that from her point of view, she tends to compare them with digital trends. “I think that each player and each digital professional must understand the maturity of their own project or strategy and which of these trends can help them in the medium, short or long term.” To which she adds that, within the portfolio of trends, the truly useful ones are those that give evolution to Social Shopping: