future yet to come. This concept points to new ways of socialising, but also to different business models that can benef
Posted: Tue Jan 07, 2025 3:41 am
The metaverse is yet to be built in different sectors, such as e-commerce or marketing. But, in any case, it should stop being seen as a universe solely related to gaming . In fact, there are already companies that advertise physical products in this virtual world and vice versa, with their replica of real space.
For example, Toyota has launched an app focused on advertising its vehicle accessories and being switzerland number data able to test them in augmented reality to see how they would look on a personal car. Dyson , for its part, has presented its immersive marketing proposal through a virtual experience for Meta Quest made up of real 3D prototypes of three of its products.
Eddie Chan and Pete Smith are contributing to Tencent's (forced) expansion into the West. Chan is the chief strategy officer for Tencent Games Global, and Smith is based in Liverpool and is responsible for forging agreements with potential partners. Both Chan and Smith are experienced in the gaming industry . The former was professionally associated with Activision Blizzard and the latter worked at PlayStation.
Chan and Smith have billions of dollars at their disposal to help Tencent expand into the West. They are currently laying the foundations for a new brand, “Level Infinite,” in Amsterdam and Singapore.
Tencent operates its own game studios, but also buys rival companies when the opportunity arises. The goal is to “find the best and most talented developers,” Chan told Spiegel .
In 2021 alone, Tencent is said to have invested in around 100 companies related to the gaming world. However, some are concerned that the Chinese company is making so many acquisitions at a time of a bloody trade war between China and the United States. Is Tencent perhaps destined to become the next “Fortnite” ?
For example, Toyota has launched an app focused on advertising its vehicle accessories and being switzerland number data able to test them in augmented reality to see how they would look on a personal car. Dyson , for its part, has presented its immersive marketing proposal through a virtual experience for Meta Quest made up of real 3D prototypes of three of its products.
Eddie Chan and Pete Smith are contributing to Tencent's (forced) expansion into the West. Chan is the chief strategy officer for Tencent Games Global, and Smith is based in Liverpool and is responsible for forging agreements with potential partners. Both Chan and Smith are experienced in the gaming industry . The former was professionally associated with Activision Blizzard and the latter worked at PlayStation.
Chan and Smith have billions of dollars at their disposal to help Tencent expand into the West. They are currently laying the foundations for a new brand, “Level Infinite,” in Amsterdam and Singapore.
Tencent operates its own game studios, but also buys rival companies when the opportunity arises. The goal is to “find the best and most talented developers,” Chan told Spiegel .
In 2021 alone, Tencent is said to have invested in around 100 companies related to the gaming world. However, some are concerned that the Chinese company is making so many acquisitions at a time of a bloody trade war between China and the United States. Is Tencent perhaps destined to become the next “Fortnite” ?