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Posted: Tue Jan 07, 2025 3:38 am
6. Seminars/Webinars
7. Telemarketing
The key is to understand the unique characteristics of BtoB marketing
BtoB customer acquisition can be made more efficient by using dedicated tools
summary
Introducing 7 ways to attract customers for B2B companies
In order to attract customers efficiently while considering cost-effectiveness, it is necessary to phone data understand what methods are available. Here, we will introduce seven methods of attracting customers that can be used by B2B companies and the characteristics of companies that are suitable for each method.
1. Web advertising operations
One of the most common ways for BtoB companies to attract customers is through web advertising. There are three types of web advertising: listing
ads
, display ads
, and SNS ads . Listing ads are ads that are displayed in search results, and display ads are image and video ads that are displayed in ad spaces on websites. Google Ads and Yahoo! Ads are commonly used for both. SNS ads are ads that are distributed to SNS such as Facebook, Instagram, Twitter, and LINE. Some people worry that web ads will be randomly displayed to people who are not interested, but current web ads can be targeted to the finest details. Listing ads can be displayed related to keywords, display ads can be displayed based on gender and age, and SNS ads can be displayed based on the characteristics of accounts followed and tweeted words, making it possible to display ads to targeted groups. Web advertising is one of the most common ways for BtoB companies to attract customers, and its major advantage is that it is highly effective if you spend money on it. However, strategies to increase ROAS (return on advertising costs) require experience and know-how. Another major disadvantage is that you will stop attracting customers unless you continue to invest in the service. [Recommended for companies like this]・Want to attract customers immediately・Want to control the budget according to the desired effect (Advertising can be managed according to the budget, from a few hundred yen to hundreds of millions a day)
7. Telemarketing
The key is to understand the unique characteristics of BtoB marketing
BtoB customer acquisition can be made more efficient by using dedicated tools
summary
Introducing 7 ways to attract customers for B2B companies
In order to attract customers efficiently while considering cost-effectiveness, it is necessary to phone data understand what methods are available. Here, we will introduce seven methods of attracting customers that can be used by B2B companies and the characteristics of companies that are suitable for each method.
1. Web advertising operations
One of the most common ways for BtoB companies to attract customers is through web advertising. There are three types of web advertising: listing
ads
, display ads
, and SNS ads . Listing ads are ads that are displayed in search results, and display ads are image and video ads that are displayed in ad spaces on websites. Google Ads and Yahoo! Ads are commonly used for both. SNS ads are ads that are distributed to SNS such as Facebook, Instagram, Twitter, and LINE. Some people worry that web ads will be randomly displayed to people who are not interested, but current web ads can be targeted to the finest details. Listing ads can be displayed related to keywords, display ads can be displayed based on gender and age, and SNS ads can be displayed based on the characteristics of accounts followed and tweeted words, making it possible to display ads to targeted groups. Web advertising is one of the most common ways for BtoB companies to attract customers, and its major advantage is that it is highly effective if you spend money on it. However, strategies to increase ROAS (return on advertising costs) require experience and know-how. Another major disadvantage is that you will stop attracting customers unless you continue to invest in the service. [Recommended for companies like this]・Want to attract customers immediately・Want to control the budget according to the desired effect (Advertising can be managed according to the budget, from a few hundred yen to hundreds of millions a day)