To delve deeper into the topic, let's take a look at some numbers:

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In that article we highlighted how digitalization had not changed the substance of the phenomenon at all – banks continued to have to be perceived as reliable and worthy of consideration and esteem – but rather the articulation of the space for contact and comparison between companies and users had increased dramatically.

What has happened in a relatively short time is that the channels israel whatsapp resource opened thanks to digital transformation have enormously increased the amount of information that organizations in the banking sector can access , determining, with the systematic use of Big Data , a real cultural shift, a (digital) revolution , we could call it.


According to a survey conducted by Statista among over 59 thousand bank customers in 28 countries around the world, the most important factor when thinking about your bank is trust.
A research conducted by Capgemini and Efma shows that 86% of bank customers are willing to share their data if this allows them to personalize their experience . Of this 86%, 36% agree to share data only with their bank and not with third parties, while 26% are willing to share if they are duly informed about how their data will be used and just 24% say they are willing to share their information directly.
Consumers are dissatisfied with the level of personalization they receive when interacting with their banks. J.D. Power found that 78% of 101,000 people surveyed would stay with their current bank only if they received personalized support.
In a study conducted by Forrester Consulting for Blend, financial institutions were considered relatively poor at personalization, ranking fourth out of five industries studied. Only 14% of customers described these institutions as “extremely effective” at providing experiences and product offerings that were truly useful and meaningful.
As we can easily see by looking at the statistics we have reported above, the issue of trust is closely intertwined with both concerns about the privacy of one's data and with the growing need for personalization .