Tips For E-commerce Success in China

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Presence on established e-commerce platforms should be part of your strategy to reach a large portion of the market who rarely shop elsewhere. The biggest player, Tmall, accounts for 45.1% of online B2C sales. You can expect big sales from those platforms, especially during any big online shopping day, like 11.11 or Chinese Valentine’s.

Social Media such as WeChat, Weibo, Little Red Book, or Douyin (Chinese Tik Tok) are tied to online shopping and should also be a key pillar in your digital marketing strategy. 85% of consumers frequently use social media to share their online shopping experiences and 55% have participated in a discussion about a foreign brand.

Customer Service is important for Chinese customers who often chat or call before making online purchases. It’s always good to get someone to respond to queries when the Chinese are online shopping 24h/7.

Online Payments are not like in most western markets where credit cards are widespread. In China, you have to offer trusted Alipay or WeChat (you can attach your foreign bank account there).

A Chinese website is not only imperative for online canada telegram number sales but also for offline sales. 37.6% of Chinese consumers regularly increase their brand awareness through brand websites and a further 47.5% claimed official websites increased their purchase intent; much more than traditional channels like TV, radio, and newspapers.

The e-commerce tools and platforms in China are different, and the underlying method of selling online is essentially the same. It comes down to having a quality product with an established brand. Because of the e-commerce war in China between Alibaba (owner of Tmall.com) and Tencent (owner of Wechat and investor in JD.com), you have to know if the product that you are selling is right for each platform. Some advice:

If you need to have social media to help push it, then WeChat would be the place to go.
If you have a product that is discovered by people going to a marketplace and searching, Tmall.com is a better place.
If you are planning to do more social media marketing to sell your product, and that would involve Wechat marketing, then JD is your go-to.