Demographic Data : everything related to age, gender, marital status, employment and income situation.
Psychographic Data : People's behaviors, beliefs, values, interests, lifestyles that can be inferred from their online data.
Geographic Data : information on geolocation.
Behavioral Data : this is data based on users' web browsing behavior, extracted from so-called "cookies".
Contextual Data : a very broad field that concerns, precisely, the context, the environment that surrounds a user or a customer; from news, to sentiment, to market fluctuations, to weather, to geopolitics…just to name a few possible metrics.
First Party Data : data that a company collects directly from oman whatsapp resource its users and customers, for example through CRM (Customer Relationship Management) and CCM systems.
Precisely on this last point, a crucial question arises. Digitalizing your CRM systems as best as possible through First Party Data is the starting point for improving soft collection .
And it is here that we are ready to answer the two questions with which we opened the paragraph.
Keeping track of your customers' data allows you to better understand their habits. Therefore, starting from this knowledge, you can operate in two ways: