Get straight to the point! Deliver the offer or provide expectations about when your prospect will receive that offer. Keep in mind that that user provided their data in order to get that information.
Make sure the offer is easy to obtain. For example, if your resource was a free trial, an e-book, etc., your page should set appropriate expectations so that the user is clear that they will indeed receive what they requested.
Personalized thank you message
Include the user's name or specific information about their action. This will help the user feel valued and appreciated.
Navigation menu of your website
A good practice is to include your navigation number database menu so that the user can continue exploring more information and generate more interest in your company.
Imagine this user lands on your thank you page and is at least 60% sure that they want to learn more about your company. If you add your navigation menu to this page, they are likely to click on your products, FAQs or testimonials section, and in this way they will be able to learn more about your business.
Additional value content
On this thank you page , you can also include valuable content that is related to the offer you provided. In the world of sales, adding value can be thought of as all the information, insight, and advantage you offer your customers through the service or product you have.
Incentive for the user to re-engage with the website or brand
If the user has reached this stage, it is because they are interested in your product, so the more actions are visible on your thank you page , the more likely you are to get closer to converting them.