The power of data, thanks to even more advanced analysis

[nrumohammadx1]

Today, hybrid marketing continues to offer consumers alternative ways to respond and connect, but it does so by being able to exploit the most precious resource of all in an even more intensive and targeted way: data . A phone call, a virtual chat (even in the most advanced form of conversational AI), an in-person meeting, an exchange of emails, a video conference, a webinar, an interactive video. Regardless of how the first contact with the consumer occurred, the relationship with the brand can be built through different types of interaction, using more than one channel, online and offline. Instead of focusing on just one or at most a couple of marketing channels to convey their messages and tell their identity, organizations alternate different techniques, digital and traditional. In this way, they are able to maximize the overall marketing potential and expand their customer base .

Increasingly advanced data analysis allows us to extract from the flow of india whatsapp resource information coming from the plurality of contact points the insights needed to create customized and therefore more significant content and proposals. Personalized digital communications , in-person meetings, direct and electronic mail: any medium can be useful to guide your target along the purchasing path. The objective shifts even more towards the target audience: to decline the offer to individual customers (acquired and potential) and allow them to respond in the way they prefer .

The risk of increased complexity
The proliferation of technology service providers , such as Software as a Service (SaaS) and cloud computing, has significantly increased the applications available to companies today (a marketer's toolbox can contain up to 25 tools, from communication platforms to data management tools to software developed for specific activities). While the multiplication of these tools on the one hand offers the possibility of automating repetitive and redundant activities and streamlining many processes , on the other hand it risks duplicating some functions – for example: chat and video conferences can take place on different tools without any of them bringing real added value. In this sense, hybrid marketing risks becoming more complex and more expensive. To avoid the risk of excessively burdening the technology stack, CMOs should try to standardize and integrate the tools adopted as much as possible, focusing on agile and scalable operational solutions that are able to support data-driven decision-making processes and capitalize on the company's resources.