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This makes the premium page an excellent option for companies that are constantly growing and need to recruit high-level professionals. 4. Advertising and Promotion Standard Page : With a standard page, businesses can post content organically and share updates, but advertising options are limited. To improve the reach and effectiveness of posts, it is necessary to invest in LinkedIn Ads separately. Premium Page : Premium Pages allow you to promote posts more efficiently, using additional marketing tools that improve ad performance. This includes increased visibility for sponsored posts and the ability to create ad campaigns targeted to specific audiences. With LinkedIn Ads on a Premium Page, you can ensure your content reaches the right people.