Insights into China’s Sexual Wellness Market: Key Figures and Statistics
Posted: Mon Jan 06, 2025 6:16 am
In 2023, the market size of the adult product sector in China is estimated to surpass 179.43 billion yuan, up from 160.96 billion yuan in 2021. The majority of adult products in China were sold online.
China's Sexual Wellness Market
China’s sexual wellness market has experienced steady growth, particularly in the realm of adult products, health supplements. Leveraging rapid digitalization, sellers have widened their market reach and enhanced branding efforts, contributing to increased revenue.
Collaboration with government agencies to raise STD awareness, rising contraceptive use, the popularity of sexual education, and growing acceptance of sexual wellness products, especially among women, are expected to drive sales in socially conservative regions like East Asia.
Contraceptives in China
Understanding the Consumer Demographics and Buying Habits of Sexual Wellness Products in China
Based on the data, we observe the frequency of sexual product purchases among Chinese consumers in different relationship states.
Nearly half of the population has never bought such products, while algeria telegram number approximately 20% purchase them at least once a month.
Frequency of Chinese consumers buying sexual products
Regarding age groups, consumers aged 31-35 account for 32% of adult toy purchases, followed by those under 30, representing 31% of the market share.
From Taboo to Trend – How China’s Sex Toy Industry is Thriving
The sexual wellness market in China is experiencing remarkable growth, with sex toys emerging as a key driver. As societal attitudes towards sex and sexual products evolve rapidly, the enthusiasm for sex toys is gradually gaining momentum. This burgeoning demand has unlocked enormous potential for the Chinese adult toy market, leading to significant expansion in recent times.
Amidst the COVID-19 pandemic, the sex toy industry witnessed rapid growth, becoming one of the fastest-growing sectors in China. With an estimated 900 million sexually active individuals in the country, the market’s primary consumers are young adults under the age of 35, accounting for 93% of sex toy sales. As the industry continues to thrive, it presents lucrative opportunities for both domestic and international players to cater to the evolving preferences and needs of the Chinese market.
China's Sexual Wellness Market
China’s sexual wellness market has experienced steady growth, particularly in the realm of adult products, health supplements. Leveraging rapid digitalization, sellers have widened their market reach and enhanced branding efforts, contributing to increased revenue.
Collaboration with government agencies to raise STD awareness, rising contraceptive use, the popularity of sexual education, and growing acceptance of sexual wellness products, especially among women, are expected to drive sales in socially conservative regions like East Asia.
Contraceptives in China
Understanding the Consumer Demographics and Buying Habits of Sexual Wellness Products in China
Based on the data, we observe the frequency of sexual product purchases among Chinese consumers in different relationship states.
Nearly half of the population has never bought such products, while algeria telegram number approximately 20% purchase them at least once a month.
Frequency of Chinese consumers buying sexual products
Regarding age groups, consumers aged 31-35 account for 32% of adult toy purchases, followed by those under 30, representing 31% of the market share.
From Taboo to Trend – How China’s Sex Toy Industry is Thriving
The sexual wellness market in China is experiencing remarkable growth, with sex toys emerging as a key driver. As societal attitudes towards sex and sexual products evolve rapidly, the enthusiasm for sex toys is gradually gaining momentum. This burgeoning demand has unlocked enormous potential for the Chinese adult toy market, leading to significant expansion in recent times.
Amidst the COVID-19 pandemic, the sex toy industry witnessed rapid growth, becoming one of the fastest-growing sectors in China. With an estimated 900 million sexually active individuals in the country, the market’s primary consumers are young adults under the age of 35, accounting for 93% of sex toy sales. As the industry continues to thrive, it presents lucrative opportunities for both domestic and international players to cater to the evolving preferences and needs of the Chinese market.