During Adobe Max Sneaks , the company, together with Kevin Hart , reveals innovative technologies and the role of AI in unleashing the creative possibilities of those interested in developing immersive 3D environments, creating animated videos for social networks or designing projects for real-world environments.
Their goal is to slowly improve the future of creativity. These are the “weeds” that prevent creativity from flourishing in marketing .
How does AI improve the future of creativity?
At Adobe Max, the company is showing us the AI tools that will help shape the future and present of creativity. They also introduced new features in Photoshop and more Creative Cloud applications .
1. Project Clever Composites
Composing an object from an image into a background can be a long and difficult process and involves several manual tasks: searching for the right image, re-cropping the desired object, manually editing the color, tone…
With this image composition feature you can add photos to any background. They use AI and automation to simply perform two steps: drag and drop.
Project Clever Composites uses AI to make it easy to quickly identify an object , automatically crop it, adjust its color and size to be consistent with the background, and finally generate the appropriate shadows by analyzing the background lighting.
2. Project Instant Add
It has happened to all of us that we have created a video and we have forgotten to add a logo or we need to make changes during editing.
Project Instant Add uses this AI to simplify the processes of video editing and adding visual effects. This innovation makes video editing similar to image editing. You just have to choose the element of the video to which you want to add a logo or text and the AI takes care of it.
3. Project Magnetic Type
This feature allows us to attach and merge any shape to a piece of digital text live. Thanks to Adobe AI, this merging won't be unsightly or time-consuming.
According to the company, this technology uses object detection models to allow easy extraction of lines from any calligraphic image. They can be merged with any type of typography.
4. Project Vector Edge
When creating a project that will eventually end up on a billboard or in an outdoor campaign, a designer needs to visualize how it will look. This feature is therefore very useful as it offers the ability to view, edit and collaborate on 2D designs within 3D environments .
With vector graphics projection technology and artificial intelligence, we can project these 2D designs into a full-scale 3D environment so we can see what it will look like in our reality.
5. Project Motion Mix
Imagine being able to create high-quality human animation , with realistic human movements, luxembourg number data from just a still image.
This feature allows us to do all of this and more. Generating these types of animations is time-consuming and complicated. So Project Motion Mix does it automatically by using AI-based motion generation and human rendering technologies to create realistic 3D movements.
6. Project Blink
We can create clips by searching for specific words, objects, and sound. Adobe AI will automatically transform the section of video into a clip. Project Blink is now in beta. If you're interested in trying out this technology today, you can do so by signing up for beta access here .
7. Project Artistic Scenes
The metaverse has opened up a whole new world of possibilities for those interested in developing 3D and immersive content and is evolving at the speed of light.
Meta, for example, claims that within the metaverse we can learn about 3D architecture, history, geometry, medicine, and practice surgery in an immersive 3D environment.
This tool uses AI to automatically transform 3D scenes using 2D art styles.
“Unlike traditional stylistic techniques that only transform 2D images, Adobe’s approach transforms the entire 3D scene. This makes it possible to transfer a 3D scene into any artistic style: imagine a playground rendered as a watercolor painting, including realistic style details such as brush strokes, creating a fully immersive 3D artistic experience ,” the company says.
8. Project All of Me
Cropping images to smaller sizes is easy, but enlarging them is tricky as they can lose quality or become out of frame.
AI technology therefore generates uncropped components of photos and edits out unwanted distractions; it can even offer recommendations and modify the clothing of the subject of the photo.
9. Project Beyond the Seen
This feature aims to push the boundaries of virtual reality through immersive 360º experiences based on 2D images.
This AI generates panoramic images from a 2D image. Depth estimation methods allow users to zoom in on a panoramic image, creating realistic and fully immersive 3D environments.
10. Project Made in the Shade
Editing shadows is time-consuming. That's why this feature uses AI that recognizes depth and lighting , so we can move a person and have it cast a realistic shadow.
Anyone can move an object in an image and it won't look "unrealistic," and artificial intelligence studies shadows and depth of field to frame the object.
Discover all the presenters for each tool and more information about them, here .