Mobile video saw the highest gains among the 22 digital channels tracked by PQ Media,
Posted: Mon Jan 06, 2025 6:03 am
In 2022, consumers consumed media for nearly 8 hours a day (in 2017, it was just over 7 hours; in some markets, such as Japan, daily media usage exceeded 12 hours a day).
Over the past five years, digital media has seen a 2% increase in total usage , with consumers now spending 35.3% of their time on digital channels (up from 25.5% in 2017; in four markets, including South Korea, digital usage is expected to surpass 50% in 2022).
Millennials use digital media for more than 23 hours a week , in the case of Gen Z, digital use exceeds 50% (but in most mature markets this percentage also applies to Millennials).
Up 18.6% in 2022, while OTT video was the most used digital channel at 7.27 hours per week (but only six digital media channels surpassed 10% growth for the year).
Television, including streaming and over-the-top (OTT) digital video, remains hungary whatsapp resource the most used of the 11 media platforms monitored by PQ Media , with 27.78 hours of weekly use in 2022. Over-the-top (OTT) refers to the transmission of content via the Internet that users can enjoy without having to subscribe to a traditional or satellite service (i.e. they can watch the content directly on their devices: tablet, phone, laptop, desktop, television, etc.). The OTT category includes streaming platforms such as Disney+ and Netflix, which suffered a significant decline in 2022. As a result of lower-than-expected economic results, the platforms have cut production costs and, to monetize their more experimental activities, have introduced other subscription levels supported by advertising.
In 2022, the time consumers spend on ad-supported media will decrease, settling at 53.7%, down almost 5 percentage points (58.5%) compared to 2017.
Traditional media usage remained stable in 2022 but is set to decline and is not expected to grow as of today.
The data we have examined clearly describe a picture in which, despite the great opportunities offered, the competition between media and companies to gain the attention of their audiences is becoming even more intense : the saturation point in the use of devices that we talked about at the beginning of this article is getting ever closer, the "gold rush" to capitalize on the transition to streaming in its countless forms has revealed itself to be a non-recurring and short-term cyclical event, and if the possibilities for contact multiply, the average duration of the audience's attention continues to decrease .
Over the past five years, digital media has seen a 2% increase in total usage , with consumers now spending 35.3% of their time on digital channels (up from 25.5% in 2017; in four markets, including South Korea, digital usage is expected to surpass 50% in 2022).
Millennials use digital media for more than 23 hours a week , in the case of Gen Z, digital use exceeds 50% (but in most mature markets this percentage also applies to Millennials).
Up 18.6% in 2022, while OTT video was the most used digital channel at 7.27 hours per week (but only six digital media channels surpassed 10% growth for the year).
Television, including streaming and over-the-top (OTT) digital video, remains hungary whatsapp resource the most used of the 11 media platforms monitored by PQ Media , with 27.78 hours of weekly use in 2022. Over-the-top (OTT) refers to the transmission of content via the Internet that users can enjoy without having to subscribe to a traditional or satellite service (i.e. they can watch the content directly on their devices: tablet, phone, laptop, desktop, television, etc.). The OTT category includes streaming platforms such as Disney+ and Netflix, which suffered a significant decline in 2022. As a result of lower-than-expected economic results, the platforms have cut production costs and, to monetize their more experimental activities, have introduced other subscription levels supported by advertising.
In 2022, the time consumers spend on ad-supported media will decrease, settling at 53.7%, down almost 5 percentage points (58.5%) compared to 2017.
Traditional media usage remained stable in 2022 but is set to decline and is not expected to grow as of today.
The data we have examined clearly describe a picture in which, despite the great opportunities offered, the competition between media and companies to gain the attention of their audiences is becoming even more intense : the saturation point in the use of devices that we talked about at the beginning of this article is getting ever closer, the "gold rush" to capitalize on the transition to streaming in its countless forms has revealed itself to be a non-recurring and short-term cyclical event, and if the possibilities for contact multiply, the average duration of the audience's attention continues to decrease .