In fact, if you look closely, even the healthcare sector, despite dealing with complex issues, provides the opportunity to build high-impact marketing campaigns.
What is interesting to underline is that the most effective creative approach presents the same elements in both B2C and B2B cases, that is, always showing great attention to the patient , intelligently exploiting new technologies and strategically identifying the best communication format .
The case of HIMSS podcasts is indicative. HIMSS is a company that aims to provide hungary whatsapp resource better healthcare education through IT solutions. To advance this mission, HIMSS has integrated its healthcare content marketing with 13 different podcasts that have involved various industry experts and hosted many discussions on the main Healthcare trends . Although the chosen medium is not the most common, the result obtained has been remarkable and highly appreciated by professionals, so the overall response has been positive.
This was not a given, although data has long indicated that podcasts are a rapidly growing communication tool even within B2B healthcare marketing . Linkedin also confirmed this in its research, according to which in just one year the use of podcasts in B2B marketing strategies increased by 50%. This is because this touch point is capable of intercepting a very interesting audience, made up of people who mostly have a medium-high level of education and who work in a managerial context for about 50%.
What does this example demonstrate? That if you are supported by solid and reliable evidence or surveys, you can make creative and unusual choices, and still be rewarded by the results.
Staying on the subject of communication formats to use, one above all proves preferable when building a B2B healthcare content marketing strategy: video .