«Once we have added our tag in Tealium we will need to configure different settings to correctly collect the data, but the main one is the Measurement ID: Measurement ID is the GA4 property we created earlier and where the desired data will be collected. The GA4 Measurement ID always begins with a 'G-'. For example: G-Z87654321S», he explains.
LOAD RULES
«By default, 'All pages' will be activated, meaning that the GA4 tag will appear on lithuania number data all pages of our site. If we want to change this option, we will have to select one of the loading rules that we have previously configured and the 'All pages' option will be deactivated.»
DATA MAPPING
"This is the last configuration step and in it we will have to define to which Tealium variable we will send the data from each variable of the dataLayer of our site. For more information, we can consult the Data Mappings on the Tealium website," says Sergio.
If you are interested in learning more about the benefits of Google Analytics 4, you can read the full post: Setting up Google Analytics 4 in Tealium, by Sergio García.