Nonprofit Landing Page Template by SeedProd
8. 63% of nonprofits plan to spend more on video marketing to promote their cause.
Through video, users can see the true impact of their donations, hear from those being helped, and connect emotionally with your cause. This visual narrative is more engaging than mere words.
With the rise of TikTok, YouTube Shorts, and Instagram Reels, you kenya phone number have plenty of opportunities to grab attention with short-form video content that doesn’t require a lot of production value.
Its content discovery algorithms also increase the chances of your message reaching a wider, more relevant audience. Therefore, it will be easier for your cause to attract attention, even with limited resources.
World Central Kitchen’s TikTok page
You can also use videos on your website to enhance your nonprofit's online presence. This approach is especially effective for demonstrating your mission, sharing testimonials, or highlighting successful projects.
For example, social enterprise TeachAids uses a full-screen video background on its homepage to grab visitors’ attention.
9. Nonprofit organizations primarily measure marketing success through engagement metrics (32%), ROI (25%), and click-through rate (18%).
These metrics can help you understand what’s working and what’s not, and where you should focus your efforts for maximum fundraising success.
One of the best tools for tracking these metrics is Google Analytics. It provides valuable insights into your website traffic, user behavior, and conversion rates.
To make Google Analytics more powerful and user-friendly, many WordPress-based nonprofit websites use MonsterInsights, a plug-in that simplifies data analysis. We also use it to track the performance of our own website.
MonsterInsights can help you track donation button clicks, monitor form fills, see which content drives the most engagement, understand your audience demographics, and more. This way, you can make decisions based on data rather than guesswork.