Who are your competitors and how established are they?
Posted: Mon Jan 06, 2025 4:48 am
Does your product fill a gap in the market or is it similar to other products out there?
Finding a niche is smart from a business perspective and for both channels. It's about understanding the competitive advantage your service and/or product has over the competition. If you have better prices, Google Ads will work very well for you and you'll be better off leaving your budget there. If no one else offers your products, SEO can help you drive traffic to training and provide informative content to your target market.
If you are offering a new product to chile whatsapp the market, informational content will be important and you are likely to be in the awareness stage of the purchase journey more often. This lends itself more to SEO. If you are competing with brands with huge market share and that have been around for decades, the chance of outranking them organically is low, so Google ads may be an important part of your strategy. See the following search result as an example:
Buy Sneakers Online - Google Search
How is it explained?
A good way to approach this is to understand the benefits of each channel, considering the answers to the previous questions. Let’s simplify things to give you a good starting point to decide.
Finding a niche is smart from a business perspective and for both channels. It's about understanding the competitive advantage your service and/or product has over the competition. If you have better prices, Google Ads will work very well for you and you'll be better off leaving your budget there. If no one else offers your products, SEO can help you drive traffic to training and provide informative content to your target market.
If you are offering a new product to chile whatsapp the market, informational content will be important and you are likely to be in the awareness stage of the purchase journey more often. This lends itself more to SEO. If you are competing with brands with huge market share and that have been around for decades, the chance of outranking them organically is low, so Google ads may be an important part of your strategy. See the following search result as an example:
Buy Sneakers Online - Google Search
How is it explained?
A good way to approach this is to understand the benefits of each channel, considering the answers to the previous questions. Let’s simplify things to give you a good starting point to decide.