Technology, the discipline that is gaining the most popularity
Posted: Mon Jan 06, 2025 4:42 am
These are the private universities and the degrees and masters most searched for on Google
The Education Sector Report developed by Estudio34 - A Good Rebels company, analyses the visibility, positioning and user experience online and in Spanish universities
These are the private universities and the degrees and masters most searched for on Google
Digital MarketingThe most sought-after private universities
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Written by Editorial Staff March 23, 2023 at 12:12 PM
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In recent years, the Spanish education sector has experienced major changes that have accelerated the need for training, largely due to technological advances that involve the creation of new university degrees and master's degrees that respond to the demand for new positions in the market.
In the education sector, an industry that represents 4.93% of the national GDP and generates +70,000 million euros annually, having an SEO and UX strategy becomes a clear competitive advantage that has a direct impact on business generation.
While the most important educational fairs in the country are being held, where thousands of future university students seek to clear up doubts, from Estudio34 – A Good Rebels company, we start 2023 with the Report on the educational sector in Spain , a research that analyzes visibility, positioning and the online user experience and is based on online popularity data and search volumes on Google.es.
“A university website is full of relevant content and important information for prospective students, but if it is not well positioned in search engines, it will not be found. In other words, having a good SEO strategy is crucial for universities if they want to increase the number of potential students interested in their educational offering,” says Ugo Smith, co-founder of Estudio34 and CTO at Good Rebels.
Selection criteria: how and why to choose a university?
When it comes to university education, when it comes to choosing where to study, Spaniards have significantly changed their criteria and reasons for selection compared to previous generations.
The 'location of the university' (the main reason in 2000) drops considerably and aspects such as the 'social action' of the university exceed aspects such as 'expected employability' according to data from ExitoEducativo.net. Also, as CollegeMatchPoint.com highlights, young Spaniards tend to value aspects such as facilities and practical training, as is the case in the United States.
He also highlights the rise of platforms such as TikTok and YouTube for searching for information and thus making a complete decision on the university. Such is the interest in audiovisual information that, currently, 40 % of young people between 14 and 25 years old search on TikTok, and its ability to answer certain questions seems more effective for them than Google itself.
Top 5 universities with the greatest online visibility
The 2023 online education sector study is based on data from the search terms most used by Internet users on Google.es when looking for online universities, university degrees and master's degrees. All of this allows us to understand the current reality of the online education sector and to know which universities are most present in the minds of Spaniards.
Within the Top 5 Public Universities with the greatest online visibility, the ranking is led by the Complutense University of Madrid by a long way (39.95%) , specifically more than double that of the University of La Rioja (17.09%), which occupies the second position, followed with 14% each by the University of Seville, the University of Granada and, finally, the University of Valencia.
Although the data indicate that the most popular are from the public sector, the Top 5 Private Universities with the greatest online visibility are led by the University of Navarra (24.87%), followed by the Open University of Catalonia (23.17), the International University of La Rioja (21.29%), the Pontifical Comillas (21.20%) and, finally, the European University of the Canary Islands (9.46%).
Top 5 of the most sought-after Bachelor's and Master's degrees
The most searched degree by Internet users is Computer Engineering, of the 5 most searched degrees it accounts for 34.57%. If we look at the details, there are other engineering degrees behind it that also have a large search volume: electrical (20.97%), industrial (18.41%) and mechanical (15.03%). Occupying the last position in the ranking are physical activity and sports sciences (11.01%).
As regards Masters, the data indicates that in the last 5 years the number of enrolments has increased by 42%. Also, the master's degree most sought by users is Business Administration and Management, with more than half of the total of these first 5 with 50.06% of the searches. Far behind are Psychology (19.98%), Teacher Training (12.89%), Digital Marketing (10.38%) and Big Data (6.70%).
And what are the most popular new disciplines? More technology, more austria number data evolution, new careers. Spanish universities are adapting to future jobs with more specialized degrees. Taking a look at the evolution of interest over time in these new careers, we find Data Engineering, Big Data and Cybersecurity.
The universities that earn the most revenue
While the universities with the greatest online visibility are public, those with the highest turnover are all from the private sector. According to data from El Economista, the International University of La Rioja occupies the first position in the ranking with a turnover of €151,441,159, followed by the European University of Madrid with €151,390,943; the Private University of Madrid with €104,897,000; the Pontifical University of Comillas with €96,675,957 and, finally, the International University of Valencia with €52,145,467.
The importance of SEO: positioning and generating trust
Deciding which university to attend and what to study has always been a long decision-making process, and even more so after the pandemic, since the way to convey messages (and do so appropriately) is not linear, but there are multiple options and ways.
The data indicate that not only is the educational offer increasing, but also the number of enrolled students, which has remained constantly growing since 2008. In the 2020/21 academic year, the Spanish university system had increased by more than 46,000 students with
compared to the previous year, thus reaching its highest number of enrolled students. To be more exact: during the 2020-2021 academic year, the total number of students enrolled in Spanish universities was 1,679,518, approximately 80% were Bachelor's degrees, 15% Master's degrees and 5% Doctorate degrees.
The Education Sector Report developed by Estudio34 - A Good Rebels company, analyses the visibility, positioning and user experience online and in Spanish universities
These are the private universities and the degrees and masters most searched for on Google
Digital MarketingThe most sought-after private universities
Drafting
Written by Editorial Staff March 23, 2023 at 12:12 PM
Share
In recent years, the Spanish education sector has experienced major changes that have accelerated the need for training, largely due to technological advances that involve the creation of new university degrees and master's degrees that respond to the demand for new positions in the market.
In the education sector, an industry that represents 4.93% of the national GDP and generates +70,000 million euros annually, having an SEO and UX strategy becomes a clear competitive advantage that has a direct impact on business generation.
While the most important educational fairs in the country are being held, where thousands of future university students seek to clear up doubts, from Estudio34 – A Good Rebels company, we start 2023 with the Report on the educational sector in Spain , a research that analyzes visibility, positioning and the online user experience and is based on online popularity data and search volumes on Google.es.
“A university website is full of relevant content and important information for prospective students, but if it is not well positioned in search engines, it will not be found. In other words, having a good SEO strategy is crucial for universities if they want to increase the number of potential students interested in their educational offering,” says Ugo Smith, co-founder of Estudio34 and CTO at Good Rebels.
Selection criteria: how and why to choose a university?
When it comes to university education, when it comes to choosing where to study, Spaniards have significantly changed their criteria and reasons for selection compared to previous generations.
The 'location of the university' (the main reason in 2000) drops considerably and aspects such as the 'social action' of the university exceed aspects such as 'expected employability' according to data from ExitoEducativo.net. Also, as CollegeMatchPoint.com highlights, young Spaniards tend to value aspects such as facilities and practical training, as is the case in the United States.
He also highlights the rise of platforms such as TikTok and YouTube for searching for information and thus making a complete decision on the university. Such is the interest in audiovisual information that, currently, 40 % of young people between 14 and 25 years old search on TikTok, and its ability to answer certain questions seems more effective for them than Google itself.
Top 5 universities with the greatest online visibility
The 2023 online education sector study is based on data from the search terms most used by Internet users on Google.es when looking for online universities, university degrees and master's degrees. All of this allows us to understand the current reality of the online education sector and to know which universities are most present in the minds of Spaniards.
Within the Top 5 Public Universities with the greatest online visibility, the ranking is led by the Complutense University of Madrid by a long way (39.95%) , specifically more than double that of the University of La Rioja (17.09%), which occupies the second position, followed with 14% each by the University of Seville, the University of Granada and, finally, the University of Valencia.
Although the data indicate that the most popular are from the public sector, the Top 5 Private Universities with the greatest online visibility are led by the University of Navarra (24.87%), followed by the Open University of Catalonia (23.17), the International University of La Rioja (21.29%), the Pontifical Comillas (21.20%) and, finally, the European University of the Canary Islands (9.46%).
Top 5 of the most sought-after Bachelor's and Master's degrees
The most searched degree by Internet users is Computer Engineering, of the 5 most searched degrees it accounts for 34.57%. If we look at the details, there are other engineering degrees behind it that also have a large search volume: electrical (20.97%), industrial (18.41%) and mechanical (15.03%). Occupying the last position in the ranking are physical activity and sports sciences (11.01%).
As regards Masters, the data indicates that in the last 5 years the number of enrolments has increased by 42%. Also, the master's degree most sought by users is Business Administration and Management, with more than half of the total of these first 5 with 50.06% of the searches. Far behind are Psychology (19.98%), Teacher Training (12.89%), Digital Marketing (10.38%) and Big Data (6.70%).
And what are the most popular new disciplines? More technology, more austria number data evolution, new careers. Spanish universities are adapting to future jobs with more specialized degrees. Taking a look at the evolution of interest over time in these new careers, we find Data Engineering, Big Data and Cybersecurity.
The universities that earn the most revenue
While the universities with the greatest online visibility are public, those with the highest turnover are all from the private sector. According to data from El Economista, the International University of La Rioja occupies the first position in the ranking with a turnover of €151,441,159, followed by the European University of Madrid with €151,390,943; the Private University of Madrid with €104,897,000; the Pontifical University of Comillas with €96,675,957 and, finally, the International University of Valencia with €52,145,467.
The importance of SEO: positioning and generating trust
Deciding which university to attend and what to study has always been a long decision-making process, and even more so after the pandemic, since the way to convey messages (and do so appropriately) is not linear, but there are multiple options and ways.
The data indicate that not only is the educational offer increasing, but also the number of enrolled students, which has remained constantly growing since 2008. In the 2020/21 academic year, the Spanish university system had increased by more than 46,000 students with
compared to the previous year, thus reaching its highest number of enrolled students. To be more exact: during the 2020-2021 academic year, the total number of students enrolled in Spanish universities was 1,679,518, approximately 80% were Bachelor's degrees, 15% Master's degrees and 5% Doctorate degrees.