Related Searches: Huge Jump From 14% To 91.8%

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Perhaps the most astonishing increase was in the Related Searches feature , which went from appearing on 14% of tracked keywords in 2021 to an overwhelming 91.8% in 2023. This feature provides users with additional query suggestions related to their original search, helping them refine or broaden their search path.

The exponential growth of related searches highlights the evolving nature of search behavior, as users increasingly seek context or alternative search paths to find the information or azerbaijan whatsapp products they need. This feature is particularly useful for guiding users through their search experience, allowing them to discover new products or information they may not have initially considered.

A hidden SERP feature that AccuRanker has been tracking for a few years is the pixel depth for SERP listings. In our ranking database used for this study, we also looked at the average pixel depth for organic search listings in position 1, which are slowly moving lower in the SERP over time as more and more additional features are added on desktop.

Across all countries, desktop position 1 moved nearly 100 pixels lower, from 285px to 380px from 2021 to 2023.