Google Analytics 4 allows users to customize and customize the way they track events on the page.

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Another of the biggest differences of GA4 is the “Lifecycle Report” that puts the user journey at the forefront.
“Report templates created for e-commerce sites” provide great advantages, especially in terms of marketing presentations, as they offer different approaches in displaying and visualizing data, i.e. reporting.
With the advantages of using artificial intelligence in addition to existing data, this system can also be called the “insights” feature, as it has the ability to develop assumptions using the information obtained from the data, and thus useful predictions can be developed for marketing departments.

What are the differences between Google Analytics 4 and Universal uruguay mobile phone number Analytics?
The biggest difference between the software is the user interface, and other differences are briefly summarized below.

First of all, as we mentioned above, the “Universal Analytics” user interface has a structure consisting of 3 basic layers: account, property and view, while in GA4 it only has an interface under the account and property titles.
Google Analytics 4 can achieve efficient results by working more integrated with Google Ads, which is of great importance in terms of sustainable site management. Thanks to its differentiated features, GA4 can more easily detect interactions coming from e-mail, social media channels, search engines or special advertising sites and report them with more accurate rates.
GA4 offers more effective predictions than older version programs. For example, it can accurately analyze visitor behaviors in e-commerce sites according to product demands, and predict and report possible customer losses or possible new product demands. This feature stands out as an important element in terms of financial planning and future goals for commercial enterprises.
Unlike Universal Analytics, in Google Analytics, the data that was under the definition of views and segments is now under the definition of “data streams” in this new version.
While the “event tracking” process could be done with various codes and scripts in older version analysis programs, in Google Analytics 4 software, users can edit and adjust the events in the interface with easier use without the need for any code.

How to Set Up Google Analytics 4?
The steps to be taken to install GA4 or update the version are; If there is no existing old version Google Analytics account, a new account is opened via the Google Analytics page and the process is initiated. Since Google has started to offer GA4 as the only option for first account openings, it will be possible to register for the program via the page redirects and the “create property” button.

However, if there is a previously registered Universal Analytics account in the system, it is possible to easily install this old version via the installation wizard with page redirects.

Since Google will allow the installation and use of the GA4 system completely and only as of July 2023, it would be beneficial for those using the old version analysis program to take these dates into consideration.

Is GA4 Paid?
The GA4 program offered by Google is a completely free program. However, a monthly usage fee will be charged for the GA4-360 version, which is planned to be released in a while and is defined as a much higher and professional version of the GA4 version.