Communication after external self-promotion

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4th option: Improve sustainability in online retail
The first starting points are the shipping materials and the cardboard boxes. Manufacturers now offer shipping materials that are environmentally friendly. When choosing cardboard boxes, you should make sure that they are not too big. This also saves on filling material.

Another starting point is returns. They can be reduced through good product descriptions and photos. Customer behavior can be determined with the help of algorithms.

The last point to be mentioned here is the freight forwarding or shipping college and universities email list companies. Here, the partner should be chosen based on ecological aspects.


The main motivation for acting sustainably should be environmental protection. Not to outdo other companies. Nevertheless, it is legitimate to advertise your own commitment. After all, customers and clients pay attention to sustainability when making purchases.

A good platform for self-promotion is your own homepage. Companies can use it to communicate what they have already implemented. Future goals can also be described there. Social media channels can also be used for this self-promotion. If a measure is implemented permanently, it can be described in the FAQ.

The most important principle to remember is that there is no room for exaggeration or untruths, as this can permanently damage the company's image.