The richer the information, the closer brands can get to

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Their audiences. With that in mind, companies are doing all they can to provide a more personalized experience, which in the end is focused on customer satisfaction and acquisition/revenue. Another trend that impacts not only marketers lives, but reflects on everybody else, are the smart gadgets that are everyday closer and more common on a daily basis. We are now able to ask devices to turn the lights on, schedule meetings, watch our pets, play our favorite songs or add something to the grocery list.


Soon, we will also be able to ask them to do some chores for us, and this is closer than you buy russia telegram database think. Amazon has recently announced the acquisition of iRobot Corp., the manufacturer of the Roomba vacuum cleaner. The $1.7 billion deal can be seen not only as “an expensive purchase” but a new way to get cleaner robots closer to us on a daily basis. As mentioned, the closer brands are to people, the higher the chances are of bringing new offers of products and services in a personalized way.


In the near future, Alexa will know not only what your favorite song is or what time you wake up during the week, but also, how big your house is and even how messy you are. There are some Roomba vacuum cleaner models that can do more than that by scanning and mapping environments. With the integration with Amazon systems, the company will be able to get more data about people’s houses and routines. By getting some insights about how someone lives, it is possible to make some inferences, and help marketers create new offers according to specific needs or preferences.